Rebrand, Domain Move and a New WordPress Site for a London Yoga and Pilates Studio

This client is a yoga and pilates studio in London. They were taking on a new brand and a new domain at the same time, and their website, a WordPress build well over ten years old, had grown heavy with plugins and page-builder weight that made it slow to load and awkward to update. The brief was to carry the rebrand through to a site that fitted it, without losing the search visibility the studio depends on for new members.

We handled the migration side first. Every URL on the old domain was mapped to its equivalent on the new one and redirected with 301s, the studio’s name, address and phone details were updated across Google Business Profile and the directories that reference them, and the change of address was filed in Google Search Console so Google could carry the old domain’s signals across cleanly.

Alongside that we designed and built a bespoke WordPress site to the new brand. The legacy plugins and builder markup are gone, replaced with a lean theme the studio can edit themselves, and the SEO work was built into the site as it was made rather than bolted on afterwards: a clear structure, optimised pages and the technical setup in place, so the new site could hit the ground running the day it launched.

The studio was rebranding and moving to a new domain, on a WordPress site more than ten years old and heavy with accumulated plugins and page-builder bloat. A domain change on an ageing site risks the search visibility the business relies on, and the old build made even small updates a chore for the team.