Cut through the noise and ensure brand visibility in even the most competitive of business landscapes with Ad Rank One’s tried-and-tested Google Ads campaign management. Take control of your traffic, grow your business and reach customers in a fresh new way.
Google Ads lets you bid on keywords and only pay when someone clicks, with quality and relevance deciding which ads show and in what order.
Visibility is everything online, as we know, so maintaining top PPC positions and top organic SEO results should be every brand’s online marketing priority.
But it can take months for traction to be seen with organic SEO campaigns, so you need a strategy that keeps you prominent online as you wait for your other initiatives to take hold.
And the answer, ultimately, is no, it’s not better than SEO, but it is different and it needs to be approached in the right way, complementing your traditional search strategies so that you can build long-lasting digital prominence, even as the landscape evolves.
Running paid campaigns across
Dipping a toe in the world of PPC advertising can be overwhelming. You have to know what you’re doing with keyword bidding, ad auctions, quality scores, ad relevancy, target market analysis, industry competition… and the rest! Don’t be discouraged; simply let Ad Rank One guide you through the process for campaign success.
When users type something into Google, a list of results pop up. Take a look and you’ll see organic results and paid results, which appear at the top with a green box displaying the word ‘Ad’.
If you want to see your own ads appear here, you’ll need to set up a Google Ads account, identify the best keywords to use based on your target demographic and decide how much you’re willing to spend on each one.
The lower the search volume the cheaper it’ll be to win an auction and appear at the top of search page results.
But you also need to consider your ad’s Quality Score, which measures how good it is and how relevant it is to your target keywords, alongside your overall landing page user experience.
The better the Quality Score, the more effective your paid search marketing campaign will be.
The process is an involved one, so you may well be wondering whether PPC advertising is worth the effort.
Here’s why it’s so important:
Figures show that 65 per cent of industries saw an increase in average conversion rates year on year on both Google Ads and Microsoft Advertising for 2025.
But it’s not just a case of publishing an advert and hoping for the best. The format of your ad is becoming increasingly important.
PPC video ads, for example, are proving particularly lucrative, with 80 per cent of consumers saying that video marketing ads compelled them to make a purchase.
You need to have significant technical skills and experience to deliver successful PPC campaigns, as well as the time it takes to focus on campaign management.
Let us take the stress out of this branch of digital marketing for you.
100 450
Monthly B2B conversions, August 2023 vs August 2026
100 to 450 Monthly B2B Leads for a Utility Comparison Site
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
4,596 5,802
Amazon purchases, 2024 vs 2023
26% More Amazon Purchases on 7% More Ad Spend for a Fireplace Retailer
Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
100% free No obligation Genuine advice
If you’ve just launched a new venture, PPC advertising is a great choice as it allows you to enjoy immediate online visibility while you wait for other search engine marketing strategies like SEO to gain traction.
SEO can take months for meaningful results to be seen. Drive traffic and conversions with PPC in the meantime.
If you’re in an industry where people are likely to require your services in an emergency, Google Ads PPC can prove invaluable, with your services positioned front and centre exactly when customers are searching for solutions you provide.
Make sure you’re consistently in a prominent position online so that it’s easy for people to find you.
Website updates can take time to show up in traditional organic search results. If you need results quickly or have seasonal products on offer, Google Ads PPC makes sure that your promotions are instantly visible and highly targeted towards specific demographics.
Discounts and deals have never been easier to showcase!
Although the majority of Google Ads are PPC, there are other pricing models available, including cost per view, cost per thousand impressions and pay per lead. We can help you understand which of these strategies is best for your business.
How long you keep your Google Ads running will depend on the type of business you run. If you’re an ecommerce site, for example, it can be beneficial to keep ads live, since shoppers spend money at all hours.
If you’re a local service provider, however, it would be more beneficial to restrict your ads to operating hours, when people will be actively looking for your solutions.
Technically, there is no minimum budget for Google Ads and you can set your daily budget as low as £0.01, but this won’t really get you anywhere in terms of results.
Ideally, you want a budget of between £10 and £50 in order to win ad auctions and buy between five and 15 clicks each day.
To work out your budget, you need to know what a single click will cost in your sector for your target keywords, then multiply this by ten or 15 to see what your minimum daily amount would be to gather true insights.
Then you can start testing to see if it’s working, increasing or decreasing the budget depending on the data you receive.
The costs of your PPC campaigns will vary depending on the complexity and budget you’re working with. A UK Google Ads agency can charge you anything from £300 to £2,000 a month.
In a word, yes! If you don’t have sufficient time or expertise to manage your own ad campaigns, if you’re losing money on clicks that don’t convert or if you have a big budget and want to beat your competitors, an agency can help you meet and exceed your goals.
If you’d like to find out more, give the Ad Rank One team a call to see how we can help.
