Digital marketing isn’t just about what happens on your website. What happens offsite is just as important. SEO link building is the key, developing a strong portfolio of authoritative links pointing back to your site to improve rankings on search engines and AI models. Quality over quantity is the Ad Rank One approach to linking strategies. Here’s how it works.
Quality over quantity is the Ad Rank One approach to linking strategies, improving rankings on search engines and AI models alike.
Digital PR is one of the most effective ways of strengthening brand positioning online – and this forms the basis of how we approach backlinking at Ad Rank One.
We secure natural backlinks pointing back to your domain using a range of tactics such as blogging, guest posts, case studies, sales pages, product pages, research reports, news releases, FAQs… and lots more.
Yes, it’s a significant undertaking and an ongoing process – but it is an essential aspect of any robust SEO campaign, one that cannot be ignored if you’re to grow your business.
Optimising your visibility across
The rise of AI search has not rendered link building obsolete. In fact, the opposite is true. AI platforms cite authoritative, trustworthy websites preferentially - and high-quality relevant backlinks are key to building trust. Focus on link building and you’ll drive success for both AI search and traditional organic SEO. It’s a win-win!
The concept of hyperlinks as we understand them now has basically been around since the world wide web was invented back in 1989 by Tim Berners-Lee.
But as Google started to gain an increasingly strong market foothold as a search engine, early SEO practitioners started to pay closer attention to how it worked… and what they could do to influence search results.
Google’s PageRank algorithm sparked interest in link buying and selling, and ever since then link building strategies in some form or other have been a priority for SEO marketers.
But back then, link quality wasn’t hugely important for rankings and Google really struggled to monitor and penalise black hat SEO tactics. Of course, this is no longer the case.
When the Panda and Penguin algorithm updates were rolled out in the 2010s, the SEO landscape suddenly looked very different – and focus had to shift dramatically from large-scale low-quality link building strategies.
Now, if this is the approach, you run a big business risk.
Link building is still very much an essential part of SEO and, in fact, it’s arguably even more important now than ever, thanks to AI summaries increasingly taking larger portions of share traffic away from blue link results pages.
Without a successful and evolving backlink strategy supporting all other digital marketing efforts, you will likely plateau when it comes to building authority, improving brand visibility online and staying one step ahead of the competition.
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
Rebrand, Domain Move and a New WordPress Site for a London Yoga and Pilates Studio
Website Redesign and SEO Migration for a Commercial Flooring Specialist
New WordPress Site and SEO Migration for a Preston Aesthetics Clinic
+28%
Organic clicks, 3 months YoY, from near-zero visibility
Near-Zero Visibility to Page 1 for a Private Oncology Centre
+50%
Enquiries through organic search, 6 months vs the previous 6 months
226 to 754 Page 1 Positions for a Private Neuroscience Centre
+49%
Daily organic clicks, since the new site launched on 15 July
Local SEO and a New WordPress Build for a Bespoke Furniture Maker
+37%
Organic clicks, 3 months year on year, post relaunch
Bespoke WordPress Rebuild and SEO for a B2B LED Screen Retailer
+42%
Organic ecommerce revenue, in 90 days
Capturing Page 1 and AI Citations for a Luxury Cigar Brand
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
+679%
Organic users, 3-month average
Unranked to Page 1 for a Custom Furniture Brand
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
100% free No obligation Genuine advice
Online shopping is hugely competitive, so you need to make sure your brand voice can be heard. Backlink acquisition volume is a strong signal to search engines and AI platforms that you are trustworthy, valuable and an authority in your field.
Be the store other sites point to.
Local backlinks offer tremendous support for small to medium-sized enterprises of all kinds, looking to make a community name for themselves. Prioritise this strategy to improve site authority, strengthen local search presence and increase digital visibility web-wide.
Become the name your area links to.
Backlinking is one of the most important aspects of an SEO campaign for niche sectors, boosting site authority, improving rankings, enhancing credibility, increasing traffic and leading to higher conversion rates.
In a small pond, authority is everything.
Backlinking and link building are part of the same strategy. Link building is the process of acquisition and the backlink is what you acquire, a clickable hyperlink that points from someone else’s site back to yours. It serves as a passive vote of confidence.
Avoid spammy directory links and buying cheap link packages. This approach will damage your rankings and be flagged by search engines and AI platforms.
The focus must be on sourcing natural editorial mentions for authoritative websites that themselves enjoy high rates of traffic. The key? Create content that’s worth mentioning, so you can leverage it to build genuine relationships with others in your field.
And this is where Ad Rank One comes in!
In a word, yes! In fact, it remains one of the most effective strategies for search visibility success, even as AI platforms take hold. However, you need to build links in the right way and not try to game the system.
Google’s algorithms are very sophisticated and will detect unnatural link patterns… so always strive for authenticity, relevancy and quality above all else.
In essence, a significant volume of links isn’t bad for SEO - but it’s vital that any and all backlinks you acquire are high quality and relevant, from an authoritative site.
Having just one strong backlink is far better for your SEO than ten poor ones. Also take into account the speed of acquisition, as search engines don’t just review the links… they review patterns of behaviour, as well.
Do not expect to see quick results with any aspect of your SEO campaign. It can take between three and six months for traction to be seen online.
Search engines follow a multi-step journey when ranking individual sites and various factors can affect how long it takes for them to crawl and rank your site.
This includes how established your site is, how new it is, how competitive your industry is, the user experience of your site as a whole and the quality of the backlinks involved.
An essential first step to take, backlink gap analysis will help you identify potential backlinking sites to work with.
Avoid generic approaches when getting in touch with networking opportunities… but, again, the Ad Rank One team is here to help!
