Online search is evolving and AI-driven platforms are becoming increasingly prevalent. AI is where people are now searching, so this is where your brand needs to be. Optimising for ChatGPT isn’t about traditional rankings, rather being included in AI-generated answers. Confused? Don’t be! Let Ad Rank One lend a helping hand.
Tailor your website for answer engine optimisation, so your digital presence is structured for AI platforms rather than just traditional rankings.
As of 2026, ChatGPT is capturing around 17 per cent of all global search queries, with more than five billion visits each month on average – and this is only going to increase into the future.
So now’s the time to focus on optimising for large language model citation rates and generative engine positioning, as well as prioritising strategies to rank for blue links on page 1 of search results.
Our suite of ChatGPT SEO services ensures that your site is optimised so that it speaks effectively to AI crawlers and drives brand mentions in AI responses and overviews.
It’s not easy to be cited as a trusted source in ChatGPT, however, so you need to work with a digital marketing agency that understands the evolving landscape and what needs to be prioritised.
Optimising your visibility across
We’ve all become very used to the comfort zone of traditional SEO practices, where page 1 results drive click-throughs and conversions. But in the new digital age, zero-click environments are fast becoming the norm… so action must be taken to stay one step ahead.
The advent of AI has had a significant impact on SEO campaigns – and it will continue to do so as time goes on. Brands that fail to recognise this now and put measures in place to ensure visibility online will inevitably take a hit.
Naturally, there’s a lot of chatter right now as to whether SEO will exist in five years, but as long as there are online businesses, search engines and consumers, of course it will.
But what will SEO look like in the future and what do businesses need to do to stay on top of search?
A shift is now being seen away from traditional keyword rankings and blue links on page 1 to answer engine optimisation, with users looking for direct responses to specific conversational queries.
To be visible, an AI algorithm will need to cite your content as a primary trusted source.
The main ways in which ChatGPT is changing SEO include:
This might sound a little daunting but quick action now can make all the difference to the digital prominence of your business.
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
Rebrand, Domain Move and a New WordPress Site for a London Yoga and Pilates Studio
Website Redesign and SEO Migration for a Commercial Flooring Specialist
New WordPress Site and SEO Migration for a Preston Aesthetics Clinic
+28%
Organic clicks, 3 months YoY, from near-zero visibility
Near-Zero Visibility to Page 1 for a Private Oncology Centre
+50%
Enquiries through organic search, 6 months vs the previous 6 months
226 to 754 Page 1 Positions for a Private Neuroscience Centre
+49%
Daily organic clicks, since the new site launched on 15 July
Local SEO and a New WordPress Build for a Bespoke Furniture Maker
+37%
Organic clicks, 3 months year on year, post relaunch
Bespoke WordPress Rebuild and SEO for a B2B LED Screen Retailer
+42%
Organic ecommerce revenue, in 90 days
Capturing Page 1 and AI Citations for a Luxury Cigar Brand
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
+679%
Organic users, 3-month average
Unranked to Page 1 for a Custom Furniture Brand
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
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ChatGPT leans heavily on established web authority, Bing’s index included, so existing rankings convert into AI citations faster than starting cold. The work you’ve already done is your head start.
Your authority already speaks its language.
Agentic search is starting to complete entire buying journeys, recommending and even purchasing products directly. Brands structured for AI discovery get chosen inside the conversation itself.
Be the answer when the assistant does the shopping.
ChatGPT already handles around 17 per cent of global search queries, and citation habits form early. The sources it trusts today will be hard to displace tomorrow.
First cited, hardest replaced.
Generative engine optimisation (GEO) involves structuring your website so it’s easy for AI platforms like ChatGPT to find, understand and cite in conversational responses.
In order to increase references and citations, it is necessary to produce content in line with how large language models operate so businesses can thrive as zero-click searches continue to gather pace.
Specific techniques are employed to optimise content for AI search, prioritising domain authority, machine readability and semantic relevance.
The focus is on information rather than keyword matching, so steps must be taken to ensure that AI crawlers can discover and extract content while positioning your brand as a trustworthy and authoritative source.
Traditional SEO focuses on ranking webpages hierarchically in search engine results pages where the aim is to drive organic traffic to a website to increase revenue.
GEO optimises web content so that it is directly cited as part of AI-generated responses and overviews, answering specific user queries without necessitating a click-through.
One of the most critical aspects of a robust ChatGPT SEO campaign is a brand’s off-page presence. AI models don’t just pull information from your website, after all.
Instead, a variety of sources are analysed in order to find the most relevant, useful, trustworthy and valuable information. Off-page strategies include using review sites, industry forums, backlinks and local business profiles.
When tracking your GEO campaigns, look at AI visibility, brand authority and referral engagement.
It can be difficult in zero-click environments to see what impact these campaigns are having, but monitoring how often and in what context your brand is being referenced by large language models is a good place to begin.
A question we often hear at Ad Rank One! No, SEO will not become obsolete but it is a dynamic landscape and is changing rapidly now that AI tools are coming to the fore.
Brands willing to put in the work and diversify their SEO portfolio will stay on top, both in AI citations and organic rankings. And this, of course, we can certainly help with!
