Bridge the gap while waiting for your organic and AEO/GEO search campaigns to take hold with paid media marketing. A short-term strategy for long-term success, or an integral part of your overarching digital visibility strategy. Embrace the versatility of paid ads!
Paid ads extend your brand reach and target highly relevant users to increase the chances of conversion, blending paid, owned and earned media into one strategy.
We cover all types of paid media channels, from Amazon and Google Ads to Instagram, X, Facebook and TikTok… but we don’t just do this in isolation.
We understand that you will make the biggest impact when you blend paid media strategies with both owned media (your website, blog and mailing lists) and earned media (reviews and referrals), with all three working synergistically to cement your brand position online.
It might feel overwhelming, but that’s what we’re here for. We’ll work closely with you to develop a deeper understanding of your business, your customers and what your primary goals are to devise a bespoke digital advertising strategy that actually works.
Running paid campaigns across
Enjoy highly precise control over who sees your marketing content, secure immediately prominent online visibility at the click of a button and support robust decision-making through trackable data in real time. It’s a game changer!
A diverse marketing strategy that evolves in line with the changing needs of your business will help drive growth and unlock new opportunities. In the digital sphere, this means prioritising both organic search campaigns and paid media advertising.
If you’re currently focusing on traditional organic search, you might well be wondering “what is the point in paid media?” when you’re already investing in online marketing.
One of the biggest benefits of paid ads is that you can reach potential customers immediately, when they’re ready to spend.
Organic search can take months for website traction to even begin moving positively, let alone hit the top three results on page 1. Inevitably, this means that return on investment can take time.
But with paid ads, you can entice customers while you wait for your organic results to cement themselves. And once you have reached the top of search results, you can then switch your ads off.
This is the beauty of paid media marketing… it’s entirely scalable! You can chop and change as much as you want, tweaking ad content and visibility depending on your specific needs.
This, alongside the fact that you can reach different audiences based on interest, behaviour, demographics and past interactions, while taking advantage of deep analytics and business insights, makes the use of paid ads a no-brainer for any successful marketing campaign.
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
4,596 5,802
Amazon purchases, 2024 vs 2023
26% More Amazon Purchases on 7% More Ad Spend for a Fireplace Retailer
100 450
Monthly B2B conversions, August 2023 vs August 2026
100 to 450 Monthly B2B Leads for a Utility Comparison Site
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
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Don’t wait for traditional organic search campaigns to gain traction, which can take many months for a brand-new website.
Bridge the gap and enjoy immediate results with paid ads, reaching potential customers as soon as your website launches through specifically targeted advertising that delivers broad reach in an instant.
Reach customers from day one.
It’s a competitive world out there for business, particularly online. But with paid ads, you can reach your target markets quickly and easily, no matter how saturated your market has become.
Bid on specific keywords or position ads directly in front of customers that are already purchasing from your competitors, gradually increasing your market share over time.
Cut the queue in a crowded market.
It’s never been easier to drive local custom your way than with paid ads, using location-based campaigns to ensure that your budget is spent exclusively on driving regional traffic your way.
Make changes to this as you see fit, whether you want to narrow or widen the perimeter, based on the results you see.
Every pound spent stays in your postcode.
– Search ads (PPC), which appear at the top of search engines when users make specific searches online
– Social ads, including image carousels, video and promoted posts on TikTok, LinkedIn, Instagram, Facebook and so on
– Display ads, placed on third-party websites to drive brand recognition
– Video ads, displayed on platforms like YouTube to drive engagement
Paid search involves paying search engines and other platforms to position sponsored ads at the top of results pages, so you can take advantage of instant online visibility. The amount you spend depends on how many clicks you get.
Organic search marketing, meanwhile, relies on search engine optimisation techniques to achieve natural rankings based on quality and relevance. It can take time to achieve top results but these are viewed favourably by users in terms of trust, authenticity and credibility.
Depending on your business size and campaign goal, you could consider using Google Display & Video 360 within the Google Marketing Platform, Amazon Display & Video, Microsoft Advertising or StackAdapt… but this is something we can certainly advise on when you come on board.
Pay per click (PPC) advertising costs will depend on the platform you’re using, how competitive your industry is and how your ads are managed.
Click costs vary enormously: anything from a few pence in low-competition niches to £50 or more per click in the most competitive sectors, such as insurance, legal and financial services.
Think about what your revenue goals are and then track back from that in order to set aside a realistic budget for paid ads. Work out how many customers you’ll need to convert in order to achieve this goal and take it from there.
But, again, this is something we can easily take care of for you, so there’s no need to feel overwhelmed.
Performance is evaluated through the use of cost-efficiency metrics, such as return on ad spend, cost per acquisition and the use of platforms such as Google Analytics and other ad managers.
The Ad Rank One team can take care of all this (and more), so rest assured that you’re in very safe hands! Give us a call to take the next step.
