Remove the guesswork from your PPC ad campaigns and make sure that ad spend is never wasted with regular account audits of all your Google, Meta and Amazon accounts. No stone is left unturned, from account architecture to asset quality and keyword hygiene.
Keep every Google, Meta and Amazon campaign in order and operating at maximum efficiency with regular audits of your paid search accounts.
But this multipronged approach, while undoubtedly effective, can be tricky to manage, leading to wasted ad spend through the likes of loose keyword matching, unmonitored automated bidding and click fraud.
We carry out systemic reviews of all your PPC advertising accounts to ensure optimisation across the board, covering conversion tracking gaps, wasted spend and account structure issues that might be compromising your goals.
Auditing your PPC ads without auditing the overall account assumes that the foundations are strong.
Running paid campaigns across
God is in the detail, as the saying goes - and this is especially true for PPC account management. You need to keep a close eye on all your paid ads to avoid wasting money and to ensure more sales come your way. Stay sharp, stay effective, stay successful.
Are you seeing a drop in ad performance at the moment? Are costs on the rise, yet your results aren’t what you’d expect to see? Sounds like a full account audit and review could be in order.
Regular analysis of your accounts allows you to evaluate performance and reveal vulnerable areas ripe for improvement, taking into account short and long-term outcomes for costs, performance and returns across all your campaigns.
Once this forms part of your overarching strategy, you’ll be able to identify areas of wasted ad spend and inefficiencies, so resources can be redirected towards more profitable keywords.
You’ll also be able to see which devices, demographics and geo-locations are the most lucrative, allowing you to refine targeting and bid management to reach relevant audiences to drive engagement and conversions.
From a technical perspective, auditing allows you to spot tracking errors and issues with page load times and mobile responsiveness, all of which can seriously hinder performance over time.
Sounds complicated? It can be. Is it worth doing? Absolutely! Real-time data and in-depth insight are invaluable when it comes to digital marketing… so let’s start digging deep.
4,596 5,802
Amazon purchases, 2024 vs 2023
26% More Amazon Purchases on 7% More Ad Spend for a Fireplace Retailer
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
100 450
Monthly B2B conversions, August 2023 vs August 2026
100 to 450 Monthly B2B Leads for a Utility Comparison Site
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
100% free No obligation Genuine advice
If you have a big budget for digital marketing, that’s fantastic! But if you’re spending a lot without seeing a proportional increase in sales or leads, then it’s simply going to waste. It doesn’t have to be this way, however, and an audit will reveal what’s happening behind the scenes.
Big budgets deserve zero leaks.
It’s certainly not uncommon for brands to see a significant uptick in conversions when campaigns first begin. But after a while, stagnation occurs and results plateau. Can’t work out why? Considering throwing in the towel? Book a full review before making any decisions.
Plateaus have causes. Find yours.
Whenever significant changes take place, internally or externally, a full account audit can be beneficial to establish immediate baselines and compile effective growth roadmaps, based on new datasets and business insights.
New chapter, new baseline.
For mature accounts, a quarterly review would be our recommended approach so you can make sure that you’re operating in line with algorithm updates. For bigger budgets, monthly audits can ensure that you catch potential issues quickly.
And if you undergo any major platform changes, or if you see any significant drops in performance, a full review would also be advisable.
We’ll look at all your search term reports, audit your tracking setup and check for zero-conversion keywords to see if there are areas where ad spend isn’t worth it anymore.
We also audit your account settings to check for broken conversion tracking, any out-of-stock products that are being targeted by active ads, audience overlap and more. We work to make sure that your entire budget is working as hard as possible for your campaign.
In our experience, the most common mistakes we identify while carrying out PPC audits are a lack of negative keywords, poor conversion tracking and poor match type selection.
Problems like these waste your budget and impact performance… but they’re relatively simple to resolve. You just need to know that they’re getting in the way and that’s why regular audits prove invaluable.
Auditing our performance is just as important as us auditing your PPC accounts!
We prioritise business profits, clear communication and driving return on ad spend, demonstrable through the provision of clear reports on real sales, proactive updates, clean account ownership and transparent evaluation.
Yes, of course digital marketing audits can be done internally - as long as you have the skills and experience in-house to ensure that you get the insights you need, as well as being able to take appropriate technical action based on incoming results.
Being objective is key when it comes to auditing processes, which is why it’s so beneficial to outsource this aspect of your PPC campaign.
We keep up to date on all new industry trends, use fresh data tools and follow advanced SEO practices, ensuring that our clients grow as time goes on.
Want to find out more? Give the team a call today.
