Knowledge is power, so said Sir Francis Bacon, and this is most certainly the case when it comes to SEO and digital marketing. No two SEO campaigns are ever the same - and in order to find out where your priorities lie, you need to have an SEO audit carried out. This is where Ad Rank One comes in, providing you with all the insights you need to make effective business decisions online.
See how well you’re performing in search, identify technical issues early, and uncover content gaps and optimisation opportunities.
Modern website SEO audits have to reflect the reality that is the ever-changing search landscape.
The rise of artificial intelligence has had a significant impact on SEO. How people interact with search engines to discover is now very different.
This is why Ad Rank One’s free no-obligation SEO audits aren’t just focused on technical back-end functionality and design.
We also review whether search engines are able to clearly understand your brand and what it’s about, whether users are quickly able to determine whether they should choose you above your competitors and whether there’s anything getting in the way of visibility, site performance and conversion rates.
Optimising your visibility across
If you have a business website and want it to be profitable, then an SEO audit is for you! Seize the opportunity to improve organic traffic, outrank your competitors and target new markets with Ad Rank One’s free digital health check.
Even to the untrained eye, there are signs indicating that a website check-up could be on the cards. If you’re currently asking “when should you perform an SEO audit?”, see if any of these symptoms are manifesting at the moment:
A digital marketing strategy should be dynamic, ready to pivot at a moment’s notice based on incoming data. A regular audit will ensure that you have a clear and effective roadmap to follow so you can devote your time to resolving issues that will yield results
SEO is constantly chopping and changing, even more so now that AI is here to stay.
Algorithm updates can have a significant and long-lasting impact on your site performance and rankings – but you can stay one step ahead with regular audits, ensuring that websites remain compliant with all the latest best practices for search engine marketing in the AI age.
Do you know how well your site is performing at the moment?
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
Rebrand, Domain Move and a New WordPress Site for a London Yoga and Pilates Studio
Website Redesign and SEO Migration for a Commercial Flooring Specialist
New WordPress Site and SEO Migration for a Preston Aesthetics Clinic
+28%
Organic clicks, 3 months YoY, from near-zero visibility
Near-Zero Visibility to Page 1 for a Private Oncology Centre
+50%
Enquiries through organic search, 6 months vs the previous 6 months
226 to 754 Page 1 Positions for a Private Neuroscience Centre
+49%
Daily organic clicks, since the new site launched on 15 July
Local SEO and a New WordPress Build for a Bespoke Furniture Maker
+37%
Organic clicks, 3 months year on year, post relaunch
Bespoke WordPress Rebuild and SEO for a B2B LED Screen Retailer
+42%
Organic ecommerce revenue, in 90 days
Capturing Page 1 and AI Citations for a Luxury Cigar Brand
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
+679%
Organic users, 3-month average
Unranked to Page 1 for a Custom Furniture Brand
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
100% free No obligation Genuine advice
Small to medium-sized enterprises (SMEs) keen to capture a larger market share of their local custom or improve their prominence in search results can maximise their chances of success with regular thorough SEO reviews.
See exactly where to focus next.
Have you noticed a sudden drop in traffic coming to your site? What about bounce rates? Or perhaps some new competitors have entered the market and you’ve noticed that they’re driving more traffic their way.
Book an SEO audit today to find out why this could be happening and what to do about it.
Find the leak before it becomes a flood.
Are online sales stagnant and you can’t work out why? It may be that your site visibility is compromised for some reason. An SEO review will identify the issues quickly and help you keep on top of future problems as they emerge.
Turn lost visibility back into sales.
Regular SEO audits are a vital part of any digital marketing strategy, diagnosing hidden technical issues, identifying opportunities to outrank your competitors and enhancing the overall user experience to boost your rankings as the ultimate objective.
Typically, an SEO audit will take between one and four weeks to complete, depending on how big your website is, what platform it’s on and the depth of the analysis required.
Smaller sites of up to 50 pages can take a week to review, while a site of up to 500 pages can take upwards of three weeks.
Regular reviews are necessary to ensure that your site is performing optimally.
Depending on the size of your site and what industry you’re in, this could be carried out every three to six months - but every business should aim to have a site review conducted at least once a year.
A technical SEO audit will look into structural issues that may be affecting how search engines are finding and loading your website. This covers crawlability, indexing, site speed, structure and structured data.
A content audit, meanwhile, will assess the quality, relevance and inherent value of the visible page content accessible to your site visitors. This includes content freshness, keyword targeting, user intent, content gaps and cannibalisation.
Common issues that we often see when carrying out site reviews include orphan pages that are impossible for crawlers to find, blocked resources, improper canonical tags that confuse crawlers, slow page load speeds, excessive redirect chains, unresponsive design and so on.
You need to carry out a review of your digital footprint on your Google Business Profile, as well as any citations and brand mentions you’ve accrued over the years, and your local website signals.
This is something Ad Rank One can certainly help with, however, so you can focus on the more important aspects of running your business.
