Facebook and Instagram aren’t just for show! Now you can use these platforms to promote product lines to targeted customers. Enjoy sustained revenue growth, stronger return on ad spend and improved user engagement with a more commercial social media approach.
Segment target markets, put ads in the right place at the right time, and build deeper engagement to drive brand awareness.
There are over three billion monthly active users on Facebook and if you’re not trying to talk to them directly, then you’re missing a trick. But let the Ad Rank One team work its magic and you’ll soon see measurable results.
Our PPC ad campaigns are all built bespoke to you and your brand, with creative testing carried out to ensure optimal performance, alongside audience strategy insights based on real-time data acquisition.
Every decision we make, no matter whether you’re looking to increase ecommerce sales, bring new products to market or simply drive efficiencies across your marketing channels as a whole, is based on performance metrics, where your success is our ultimate objective.
If you’ve been using Facebook as a platform for business, then the battle is already half won! Now’s the time to take advantage of the dedicated following you’ve built up over the years, reaching them in a different way through targeted Meta PPC ads.
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Extend your brand reach, target new and exciting markets, segment audiences based on interests and behaviours, drive visual discovery, showcase products in engaging ways and chase down all-important impulse purchases. A whole new way of looking at social media!
There are plenty of options available to you as a business where digital marketing is concerned. From traditional SEO and digital PR to pay-per-click models that give you immediate visibility, how do you know which one would serve you best?
Knowledge of your target market and consumer behaviour will help you determine which avenue to pursue first.
If you want to build brand awareness, develop audiences, retarget users who expressed interest without making purchases, and if you have a strong base of lifestyle-driven products, then Meta Ads PPC would be a great place to begin.
What’s particularly good about Meta Ads is that you’re able to target different audiences based on behaviours and interests, rather than people seeking out specific services and products.
Developing brand awareness and building an online community, rather than simply inciting sales, builds trust and credibility, keeping you in the minds of consumers so that when they are ready to spend, they do so with you.
When used appropriately, in conjunction with other aspects of online marketing, Meta Ads can prove very beneficial, increasing return on investment for brands across the vast majority of industries.
However, the specific approach to ad management is essential for delivering results, with creativity determining 70 per cent of your campaign success while driving 56 per cent of sales return on investment.
Not sure where to begin? Booking a site audit with Ad Rank One would be an excellent first step to take.
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Monthly online revenue, in just 18 months
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Organic revenue, 24 months year on year
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If you have physical or visual goods for sale, Meta Ads is a great choice as you can use carousel and photo formats to showcase your wares at their very best, using visual marketing to attract and engage consumers.
Put your products where the scrolling happens.
Meta Ads’ precise demographic and behaviour filters prove invaluable to B2B organisations, allowing them to target users in highly specific ways to drive interest and awareness. Filter by age, location, hobbies and online behaviour for campaign success.
Reach the right people, not just more people.
If you’re looking to reach local communities within specific radiuses, take advantage of Meta Ads geo-targeted settings so you can reach people exactly when they need you. These campaigns deliver strong results for small budgets, representing an invaluable resource for you.
Small radius, big results.
Meta Ads primarily uses an auction billing model of cost per mille (CPM - the amount you pay every time your ad is shown 1,000 times), but it also tracks and reports cost per click (CPC) as a performance metric, as well.
Typically, you pay for ads to be shown (CPM), which means that every time they appear, you incur a fraction of the 1,000-impression cost. How much you spend every time a user clicks your ad will be calculated based on CPM and click-through rates.
On average, Meta Ads will cost £0.30 to £1.50 per click and between £4 and £18 per CPM, although this does depend on real-time auctions, how your campaign is set up and how competitive your industry is.
For mobile lead generation, we would typically advise clients to focus on Lead Form Ads, Carousel Ads and Reels/Stories, which help boost engagement without forcing slow page loads while grabbing instant attention.
We use Meta Ads Manager to deliver pay-per-click ad campaigns on both Instagram and Facebook. Unlike search engines, which focus on keywords, Meta Ads targets users based on who they are and what they like.
This means that you only pay when specific actions take place, such as viewing ads or clicking through to your products or website. You can set daily budgets or lifetime budgets that run for the length of the specific campaign.
Your choice of platform will depend on what you want to achieve. Meta Ads, for example, is great for building visual brand awareness, targeting demographics and prioritising audience discovery. Google Ads, meanwhile, is excellent for capturing active search demand.
However, we often advise clients to adopt an overarching strategy that involves both Google and Meta Ads, as well as traditional organic SEO, to ensure maximum exposure.
Components to focus on include lead capture set-up, retargeting strategies and local geo-targeting, with ad formats featuring customer reviews, your actual work and strong carousel images to boost engagement.
Use of native lead forms is essential to filter out low-intent prospects and reduce wasted spend… but this is something we can take care of, so give us a call to talk through what you want to achieve.
