PPC Consultancy

Don’t let digital marketing overwhelm cause paralysis of action! All you need to drive success is an experienced PPC consultancy providing you with strategic guidance for paid search, Google Ads, Meta Ads, Microsoft Advertising and the rest. That’s where we come in!

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Strategic guidance for every paid search platform.

Tighter budget control, less wasted spend, sharper targeting and expert guidance across every relevant PPC platform.

The global PPC market is expected to hit $158 billion in 2026, with a compound annual growth rate of 11.4 per cent between now and 2033.

As uptake of AI and machine learning technologies continue to take hold, alongside integration of social media platforms and mobile advertising, PPC campaign optimisation is only going to become more complex.

Going it alone may seem like a cost-saving exercise at first but it could quickly hinder progress, while taking you away from the actual running of your business. Let us take care of the digital marketing for you, so you have more freedom to do what it is you actually love.

Paid search will continue to be a core driver for digital commerce now and well into the future. Can you afford to miss out?

Running paid campaigns across

  • Google
  • Bing
  • Amazon
  • Meta
  • TikTok
  • X
  • OpenAI

What are the benefits of hiring a PPC consultant?

Is your ad performance stagnating? Are you seeing a dip in lead quality and/or quantity? Do you feel like your ad budget is high, but returns are low? Sounds like you could benefit from talking strategy with a PPC consultancy.

As businesses expand and grow, their needs evolve and change. Start-ups and smaller enterprises often lack the budget to invest in advertising so, naturally, they keep this in-house, doing as much as they can themselves.

But this approach can only get you so far and, at some point, it’s likely that you’ll find yourself in need of some expert guidance to take your business to the next level… and this is where PPC consultancy really proves invaluable.

Working with a consultant means you can access technical expertise and in-depth/up-to-date industry knowledge without having to recruit a permanent member of staff.

We can help you no matter where you are with your PPC campaigns, whether you’re just starting out and need help setting everything up properly (the best way to prevent costly mistakes!) or whether you want to review your current strategies to identify weak areas.

From campaign set-up and precise keyword research to audience segmentation, regular A/B testing and campaign testing, landing page improvements, professional ad copywriting, audience retargeting and more, we can help save you time and money.

The digital marketing landscape is a dynamic one, particularly where PPC is concerned. Consumer behaviour and interactions evolve over time – and you need to know where your audiences are and how they’re using search platforms to drive conversions.

This is where we come in.

Our PPC Consultancy services

Detailed PPC account audits

We give all your ad campaigns and multiplatform accounts a thorough going-over to develop an in-depth picture of your current standing, areas ripe for improvement and where you’re performing well.

Conversion tracking, account structure, competitor research, keyword hygiene and more… all taken care of by the team.

Cross-platform ad strategies & management

We’ll synchronise all your paid campaigns across both search and social channels to ensure consistency and unification of visual assets, value props and promotional text.

Aligning everything makes tracking significantly easier, maximising return on ad spend and giving you greater visibility over what works and what doesn’t.

Landing page optimisation

An ongoing aspect of your PPC campaign, we ensure that landing pages are fully optimised to raise conversion rates and reduce paid traffic acquisition costs, focusing on metrics like calls to action, load speeds and message match.

Dynamic, evolving and essential, this is a core focus of our consultancy service.

Ad copywriting

From compelling headlines to strong CTAs, active text addressing user intent and pain points, and hard data and stats, expect all ad copy to be credible and fully aligned with landing pages to drive conversions.

We take serious pride in content creation and our ad copywriting service is second to none.

Competitor research & analysis

We don’t go in blind with PPC advertising! Extensive and ongoing competitor research and analysis allows us to see who’s bidding on which search terms, what their ad copy is like and how well their landing pages are performing.

This allows us to see who your main rivals are, identify profitable keyword gaps and gain valuable market insights.

Performance tracking, analytics & reporting

Enjoy access to real-time data and analysis with our performance monitoring and reporting regime, with all core engagement and financial metrics followed, and detailed reports issued regularly to drive strategic business decisions.

We track all key metrics and interpret the results to optimise spending and demonstrate return on investment.

How much of your ad spend is going to waste?

Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.

100% free No obligation Genuine advice

Who can benefit from PPC consulting?

Start-ups

Launching a PPC strategy in collaboration with a consultant can help prevent expensive mistakes early on with ad campaign setup, while helping to drive quick leads and sales while waiting for organic search strategies to take hold.

Set up right the first time.

In-house marketing teams

Take advantage of up-to-date industry knowledge and expertise, dipping in and out as required to ensure campaigns are optimised and working at maximum efficiency over time… all without having to go to the extra expense of hiring new members of staff.

Specialist backup exactly when you need it.

Growing businesses

Scaling a business is hard, but you can help drive growth online by talking to a PPC specialist about budget efficiency, different strategies, which channels to prioritise and how to maximise return on ad spend.

Scale the spend without scaling the waste.

Got any questions?

Can’t find the answer you’re looking for?

What does a PPC consultant do?

We’ll work closely with you to understand your brand and your target market, so we can effectively plan, manage and optimise all your paid ad campaigns across relevant platforms, including Google Ads and Meta Ads.

Specific services include strategy and planning, keyword and market research, ad creation and copywriting, bid and budget management, and performance tracking and reporting.

What is the average cost of PPC management?

PPC management fees will depend on your pricing model, industry competition and complexity, and your total ad spend.

However, small businesses can typically expect to pay between £500 and £2,000 a month, while mid-market campaigns will cost between £2,000 and £10,000. Large enterprises can expect to pay upwards of £10,000 a month.

What is included in a PPC audit?

We’re very thorough in our approach to PPC auditing, reviewing the entire account structure (including different campaigns, ad groups and keywords).

From negative keyword identification to making sure that conversion setup is appropriate, that ad copy is working hard for you and that your bidding settings match your business goals, all your bases are fully covered.

How long does it take to see results with PPC ad campaigns?

One of the biggest benefits of launching a PPC ad campaign is that you see instant results. Ads go live within hours of launching a campaign, driving immediate traffic to your site. You’ll also be able to take advantage of quick performance trend data, within a couple of weeks.

However, bear in mind that campaigns can take a couple of months to fully stabilise and work at optimal efficiency.

What’s the difference between PPC and SEO?

Both PPC and SEO are highly effective digital marketing strategies, but there are key differences to be aware of.

PPC involves paying for sponsored ad placements, where you appear immediately at the top of the page when users make search queries. You are charged a fee every time a user clicks your ad.

SEO, meanwhile, is a more long-term strategy, where work is carried out to develop organic ranking results for search. These results are often more trusted by consumers.

As such, our recommended course of action for clients is to adopt a two-pronged approach to marketing, featuring both SEO and PPC.

How to choose a PPC agency in the UK?

When looking for a PPC agency to work with, always do due diligence, reading customer reviews and feedback, asking to see case studies of previous successes and making sure that they’re able to demonstrate success through sales, leads and customer lifetime value.

If you’d like to find out more about Ad Rank One’s approach to PPC consulting, give the team a call today.