Put the customer front and centre of all your website decisions with UX/UI development, making sure that your site is easy to use, engaging and set up to drive conversions. Don’t let your website be the reason that your competitors overtake you. Here’s how!
Easy to navigate, intuitive and visually appealing, so it builds trust and credibility the moment someone lands. That is what UX/UI web development is for.
Winning the hearts and minds of customers can be difficult, particularly in online environments where competition is rife.
If you’re still using the same website structure and design now that you had even five years ago, chances are that you’re not maximising sales opportunities, missing out on lucrative opportunities simply because you’ve either made it too hard for people to find you or your site is offputting when they do eventually land on your page.
The solution lies in superior UX/UI web design, capable of driving conversion rate increases of up to 400 per cent… when done right!
Don’t fall victim to high bounce rates because of poor site design and development. We can carry out a full audit to reveal vulnerable areas and help you stand out from the crowd.
Building websites on
UX and UI design are critical components of web development, making sure that your site maximises conversion opportunities with optimal functionality and looks fantastic while doing so. Front-end, back-end and full stack development is complicated… but it cannot be ignored.
The sad fact is that the majority of people won’t return to a website if they’ve had a bad experience in the past.
Attention spans online are very short, with studies showing that the average time people would stay focused on a digital screen task 20 years ago was around 2.5 minutes. Now, it’s around 45 seconds.
If your website is frustrating to use, whether that’s because of broken links, slow page load times, security warnings or bad design, competitors are just a quick click away.
The stats are clear on this… 88 per cent of users are less likely to revisit a website after a poor experience and 70 per cent of online businesses fail because of poor usability.
Even something as seemingly so innocuous as a one-second delay in page load times can see conversions drop by seven per cent!
But you don’t have to sit back and accept this as an inevitability. Success lies entirely within your control, as long as you’re willing to make the necessary changes to your website, with UI and UX development in mind.
The benefits of doing so are as clear as the stats… higher conversion rates, better customer retention, improved brand credibility and trust, greater professional authority, improved SEO performance and lower development costs over time for new site launches.
We start by understanding your target market and put them at the heart of all site design decisions from start to finish. Want to adopt a user-centric approach to your digital presence? We’re here to help.
Rebrand, Domain Move and a New WordPress Site for a London Yoga and Pilates Studio
Website Redesign and SEO Migration for a Commercial Flooring Specialist
New WordPress Site and SEO Migration for a Preston Aesthetics Clinic
+49%
Daily organic clicks, since the new site launched on 15 July
Local SEO and a New WordPress Build for a Bespoke Furniture Maker
+37%
Organic clicks, 3 months year on year, post relaunch
Bespoke WordPress Rebuild and SEO for a B2B LED Screen Retailer
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
100% free No obligation Genuine advice
Every extra tap between a product and the checkout costs you sales. We map the buying journey from first visit to confirmation, remove the friction points that heatmaps and drop-off data reveal, and design a mobile-first interface that makes adding to basket and paying feel effortless, on Shopify, WordPress or a custom build.
Every tap closer to the sale.
If your site still runs on the structure and design you launched five or more years ago, it is quietly costing you trust. We rebuild the information architecture around what customers actually look for, refresh the visual language to match the business you are today, and test every change with real users before it goes live.
Look as good as you are.
Complex products and services need journeys that feel simple. We research your audiences, structure content so the right answer is always one click away, and design the sign-up, demo and enquiry flows so that interested visitors become qualified leads rather than bounces.
Complex offer, simple journey.
While these three practices are distinct, they all work together over time to ensure that your website is fit for purpose, enjoying prominent online positioning and ensuring that users can navigate their way around the site easily and intuitively.
UX prioritises customer journey and site usability, UI focuses on the visual and interactive functionality of the site, and web development builds the code that brings your site design to life.
The most common mistakes we come across when carrying out a site audit with UX/UI in mind include:
– Inconsistent design patterns
– Poor space and alignment
– Missing interactive states
– Low contrast
– Colour overuse
– Unclear user flow
– Too much or too little white space
Here, we prioritise the design and coding for smartphones first and then start to scale these up so that they work well on bigger screens like tablets and desktops.
This is fast becoming the go-to approach because more than 60 per cent of all web traffic comes from mobile devices, so ensuring that your users can enjoy a seamless experience when using their phones to access your site will help keep the customers satisfied!
There are various ways in which technical web performance is affected by UX/UI design, including:
– Image weight, with large uncompressed images inflating page size and slowing load times down
– Video integration, where bandwidth can be strained and initial rendering delayed by the use of heavy graphics and autoplaying background videos
– Icon font use, where multiple font families and excessive weight variants can block text rendering
Responsive design utilises a single fluid layout that scales up and down depending on screen size. Adaptive layout design, meanwhile, makes use of different layouts that have been specifically built to suit different screen widths.
Designing for accessibility means building digital products that everyone can use easily, with strategies including:
– Creating larger touch targets and clickable buttons
– Displaying a clear visual outline around features
– Ensuring that all interactive items can be operated using just a keyboard
– Using high-contrast colours between text and background layers
This is certainly something we can help you with, however, so if you’d like to find out more, get in touch with the Ad Rank One team today.
