Supporting every successful SEO campaign lies in-depth technical work taking place behind the scenes. Drive online visibility and strong traditional blue link results, as well as competitive AI citations, with the Ad Rank One approach to technical SEO, the foundation for all your digital marketing wins.
Make sure your website is easy for search engines to find, crawl, render and index, and that your best content secures prominent positions online.
Content is king, as the saying goes. And this is no less true now than it was when SEO really started to come to the fore. But what good is having incredible website content if no one can see it?
Prioritising technical SEO is a must if you’re to help search systems reach and interpret the pages on your site. This involves optimising the infrastructure of your site so that it can be crawled, rendered, indexed and cited by search engines and AI platforms.
Now’s the time for a full website technical health check up to see if your technical SEO is what’s holding you back.
Optimising your visibility across
On a surface level, anyone can try their hand at technical SEO. They may even see some success. But site architecture optimisation isn’t a one-off job and algorithms constantly chop and change. Expert support is a must if you’re to take on future digital challenges and truly thrive.
Understanding how search crawlers read and index websites is the first step towards making appropriate changes to your site structure that actually help them do this.
Crawlers want to find you, they’re out there actively seeking for you… but all sorts of obstructions stand in their way, often without you realising it.
Developing clear page relationships will make it easier for spiders to understand how different topics connect and work together site-wide. Once this is in place, they can then efficiently prioritise pages and start indexing them appropriately.
It might sound simple, but there are many complex tasks involved – and the intricacies of technical SEO are only becoming more nuanced as time goes on.
AI platforms, for example, continue to demand more from websites if they’re to enjoy top positions in traditional organic search and citations alike, and you need to be ready for this.
Prioritisation is key when it comes to this aspect of website optimisation, as you want crawlers to index your site as soon as possible.
From checking indexing and reclaiming lost links to adding internal links and implementing schema markup (and the rest!), Ad Rank One has got you covered.
+49%
Daily organic clicks, since the new site launched on 15 July
Local SEO and a New WordPress Build for a Bespoke Furniture Maker
+42%
Organic ecommerce revenue, in 90 days
Capturing Page 1 and AI Citations for a Luxury Cigar Brand
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
+679%
Organic users, 3-month average
Unranked to Page 1 for a Custom Furniture Brand
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
Rebrand, Domain Move and a New WordPress Site for a London Yoga and Pilates Studio
Website Redesign and SEO Migration for a Commercial Flooring Specialist
New WordPress Site and SEO Migration for a Preston Aesthetics Clinic
+28%
Organic clicks, 3 months YoY, from near-zero visibility
Near-Zero Visibility to Page 1 for a Private Oncology Centre
+50%
Enquiries through organic search, 6 months vs the previous 6 months
226 to 754 Page 1 Positions for a Private Neuroscience Centre
+37%
Organic clicks, 3 months year on year, post relaunch
Bespoke WordPress Rebuild and SEO for a B2B LED Screen Retailer
Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
100% free No obligation Genuine advice
If you’re an online retailer with thousands of product pages, technical SEO would be of significant benefit. We implement structured data, canonical tags and a whole lot more to prevent duplicate content and maximise product visibility.
Thousands of pages, one clean structure.
If you’re planning a significant change to your website, don’t forgo technical SEO assistance. You run the risk of decimating your ranking progress if you don’t put measures in place to mitigate the migration effects.
Change everything except your rankings.
The bigger your website, the more complicated your URL structure, redirects and navigation will be. This can easily confuse search crawlers - unless you implement ongoing technical SEO to ensure that fixes are brought in as appropriate over time.
Complexity is no excuse for invisibility.
Technical SEO is the process of optimising website infrastructure so that search engines and AI systems are able to crawl, render, index and cite it preferentially in search results. It forms the backbone of all your other digital marketing strategies.
Technical SEO involves optimising the backend architecture and code of your website so that search crawlers can find and index it.
Once technical fixes are in place, on-page SEO can start to make an impact, with individual page content optimised in such a way as to be relevant and valuable to users. Both these approaches, working in tandem, is what drives you up the rankings.
In a word, yes! Technical SEO work is imperative if you want to enjoy prominent positions in AI citations. We place particular emphasis on crawlability, structured data and schema, and clear modular content to ensure that websites are continually optimised for AI search results.
Schema markup (also known as structured data) is what we add to HTML codes in website pages to define entities, properties and relationships across your entire site.
This is how search engines and AI systems are able to understand what your site is about, helping it to rank.
This is one of the most effective technical SEO strategies you can employ! These metrics are what search engines will use as metrics when comparing similar pages.
We optimise Largest Contentful Paint, to speed up page loads of above-the-fold content, improve Interaction to Next Paint for fast, efficient and smooth site responsiveness, and stabilise Cumulative Layout Shift to prevent unexpected button shifts when pages load.
There are various tools you can use to help you identify any potential technical issues on your site, such as Google Search Console and SEMRush Site Audit resources… but the most effective way to do so is to call Ad Rank One and let us take a look!
