Reach people exactly where they are, exactly when they want to buy! Amazon has over two billion visitors every month - so all you have to do is get their attention… and that’s where Ad Rank One’s PPC campaigns take centre stage.
Bid on lucrative keywords to appear in Amazon search results, only paying when a shopper clicks, with nothing going to waste.
Our experience in the digital marketing industry numbers more than 14 years, and we’ve worked on all relevant platforms to help our clients achieve results in both organic traditional search and PPC.
Because Amazon already has billions of site visitors ready and waiting every month, this is an incredibly amazing resource to tap into.
People using Amazon are already in a purchasing state of mind, so all you have to do is get the right products in front of the right shoppers.
You no longer need to wonder how to optimise Amazon PPC campaigns… we can do all the thinking for you, ensuring that you enjoy prominent positions on the site in an instant, reaching your target market at the right time, in the right place.
Running paid campaigns across
Whether you’re launching a new product or scaling already-established lines, Amazon Ads can help you maximise conversions. But PPC campaigns are complicated and winning auctions can be tough, so let us lend a hand. Going once, going twice… sold!
We adopt a three-pronged approach when putting together Amazon Ad PPC campaigns for our clients:
Sponsored products. Here, the key is to practise strong audience targeting so you can match shopper intents to your products effectively over time. This can be done through automatic targeting, manual targeting and negative targeting.
We develop a deep understanding of your brand objectives when setting up product targeting campaigns, whether that’s to drive awareness, increase product consideration or maximise conversions.
Sponsored brands. Here, there are three ad formats you can choose from to showcase your brand, either within, alongside or on top of shopping results in the marketplace.
These ads are customisable so you can include your brand name, logo and headline, with curated images showcasing your products.
We use this approach to help shoppers discover and engage with your brand, driving discovery, consideration and engagement over the long term.
Sponsored display. If you’ve enrolled in the Amazon Brand Registry, you can use display ads to showcase products to specific target markets wherever they are on Amazon-owned platforms and partner networks.
This is a fantastic way to extend brand reach, generate product-specific awareness, increase overall stock visibility, drive sales of high-performing products and drive seasonal campaigns.
Competition on Amazon is fierce, undoubtedly, but with an Ad Rank One-optimised Amazon PPC ad strategy, you’ll be well on your way to digital prominence.
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26% More Amazon Purchases on 7% More Ad Spend for a Fireplace Retailer
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Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
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Monthly B2B conversions, August 2023 vs August 2026
100 to 450 Monthly B2B Leads for a Utility Comparison Site
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Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
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New listings on Amazon have no sales history and no reviews, so they’re invisible to organic shoppers. By running Sponsored Products ads to harvest keywords and generate quick sales, you’ll soon make a name for your fresh and exciting product lines.
Give new listings the head start they need.
PPC is a must for any private label sellers manufacturing and selling own-brand products. Without this, you’ll find it hard to achieve the visibility you need to stay competitive, particularly on Amazon. Use Amazon Ads to drive initial clicks and send sales your way.
Your brand, front of the queue.
Having access to Sponsored Brands and Sponsored Display ads is invaluable to brand registered sellers, as you can feature multiple products, target shoppers away from the Amazon marketplace and build greater brand awareness.
Use every ad format Amazon will give you.
PPC marketing is certainly worth it if you want to see instant visibility online and appear at the top of search results and social feeds immediately, if you want to enjoy hyper-specific demographic targeting or if you want to enjoy complete control over your budget and spending.
While PPC can be expensive, it is a dynamic environment since it uses a real-time competitive auction system.
Costs will vary depending on your business niche and target industry, how well your ads are matched to website landing pages, how saturated the marketplace is and finding yourself caught in an aggressive bidding war at peak times.
Neither SEO or PPC is better than the other. The most appropriate choice will depend on your business goals, objectives and budget.
Looking for immediate visibility and quick sales? PPC is a great choice. Keen to see long-term sustainability and compounding returns? SEO is the way to go.
In a word, yes! In fact, using SEO and PPC together is a tried-and-tested method for success, with PPC campaigns bridging the gap and driving sales while SEO techniques work to drive you up the rankings in organic search.
– Set and forget campaigns, where you don’t monitor and refine metrics to ensure that ads continue to perform well.
– Ignoring search term reports, which are vital to see what people are actually typing to find specific products.
– Overbidding on broad match search terms, where strict negative keyword controls aren’t in place and budgets are drained on unqualified clicks.
Strict control is required to manage Amazon Ads on tight budgets so you don’t end up paying for unprofitable clicks. It’s a challenge but a worthy one - and it’s something that Ad Rank One can help you with, so don’t hesitate to get in touch to find out more.
