Build bridges online between traditional SEO and generative AI with Gemini SEO, optimising your content so that you show up prominently in Google’s AI Overviews. Get your brand primed and ready for AI Mode with Ad Rank One’s proactive approach to digital marketing.
Optimise your content and site structure so Gemini can crawl, read and cite you as an authoritative, trustworthy source.
Organic click-through rates are on the decline. When AI Overview facilities pop up, click throughs drop significantly, by up to 61 per cent in fact!
With over 14 years of digital marketing experience behind us, we’ve developed a suite of SEO services that now encompasses AI-focused strategies to ensure optimal performance, even when the waters get a little choppy.
Are you ready to take this next inevitable step?
Optimising your visibility across
The impact of large language models on digital marketing traffic has been significant. Now’s the time to investigate how to do SEO for Google Gemini… and Ad Rank One can help you achieve long-lasting results that drive even more qualified traffic to your site.
The search landscape that we’ve all become accustomed to has seen a huge shakeup over the last few years – and the advent of AI has completely redefined how we now have to approach digital marketing and SEO.
Gemini, AI Mode and Overviews have changed how people interact with information online, so much so that many have been left wondering whether traditional SEO is still relevant following Google’s Gemini rollout in 2023.
It’s not that traditional SEO has become irrelevant. Far from it, in fact. Generative engine optimisation and SEO simply have to work hand in hand. The bigger concern that brands now have is the visibility gap that’s been created by this surge in AI activity.
But take full advantage of the Ad Rank One approach to AI search and you’ll bridge this gap successfully.
Understanding that search is now less focused on being part of a long list of results and more on a conversation between users and platforms is half the battle.
We work to ensure that your brand is understood, structured and trusted by advanced AI platforms, with content frameworks and digital authority optimised to position you at the forefront of Gemini citations.
With our support, you won’t just rank at the top. You’ll be providing all the answers, as well.
+90%
Organic revenue, 24 months year on year
90% More Organic Revenue for a Prop Trading Firm
Rebrand, Domain Move and a New WordPress Site for a London Yoga and Pilates Studio
Website Redesign and SEO Migration for a Commercial Flooring Specialist
New WordPress Site and SEO Migration for a Preston Aesthetics Clinic
+28%
Organic clicks, 3 months YoY, from near-zero visibility
Near-Zero Visibility to Page 1 for a Private Oncology Centre
+50%
Enquiries through organic search, 6 months vs the previous 6 months
226 to 754 Page 1 Positions for a Private Neuroscience Centre
+49%
Daily organic clicks, since the new site launched on 15 July
Local SEO and a New WordPress Build for a Bespoke Furniture Maker
+37%
Organic clicks, 3 months year on year, post relaunch
Bespoke WordPress Rebuild and SEO for a B2B LED Screen Retailer
+42%
Organic ecommerce revenue, in 90 days
Capturing Page 1 and AI Citations for a Luxury Cigar Brand
100 2,000
Monthly organic users, 24 months
Wix to WordPress Migration and SEO for a London Wellness Centre
+679%
Organic users, 3-month average
Unranked to Page 1 for a Custom Furniture Brand
£0 £700k
Monthly online revenue, in just 18 months
£0 to £700k Monthly Revenue for a Gym E-commerce Brand
Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
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When an Overview appears, click-throughs can drop by up to 61 per cent. The traffic isn’t gone; it’s been captured one step earlier, by whoever the Overview cites.
If the answer box took your clicks, take the answer box.
AI Mode now handles the ‘who should I call?’ questions that used to be map-pack searches, and it answers with names, not lists of links.
Be the name Gemini gives, not one of ten blue links.
Gemini is multimodal: text, images and short-form video all feed its understanding of your brand. If you already produce rich content, you have the raw material for citations.
You’ve made the content. Now make it citable.
Gemini SEO involves generative engine optimisation techniques to make sure your brand is cited consistently as a source of information by Google’s AI Overviews, rather than appearing on search engine results pages as a blue link.
This means you now need to move away from the idea of keyword insertion as a strategy and focus instead on satisfying user search intent.
Trustworthy and authoritative content will increase AI citation likelihood - and Gemini will certainly appreciate any effort you make in following Google’s E-E-A-T guidelines.
Strong signals to send out include use of reputable external sources, featuring expert author bios, and generating reviews, mentions and brand citations across the web.
It’s all about making content easy for large language models to read, crawl, trust and cite - and there are lots of strategies and techniques you can employ to achieve this.
From structuring your site for scannability to targeting long-tail conversational queries, providing direct answers, establishing authority, regularly updating the site and so on, there are many avenues to pursue for success.
Yes, even if you’re putting your energy into generative engine optimisation practices, traditional SEO most certainly does still matter… and it always will, even in zero-click environments.
The fundamentals still remain for crawling and indexing access, including structured data, clear sitemaps, fresh and unique content, regular site updates, site speed and more.
Think of Google AI Mode as an intelligent partner you can have a conversation with.
Instead of providing you with a list of blue links when you put in a search, instead you can participate in a continuous dialogue with an AI assistant that not only understands your search intent but also anticipates what your next likely search query is going to be.
For brands, this means that visibility is no longer about ranking for keywords or phrases. You now need to work at becoming the AI model’s top reference choice.
The two might seem similar on the surface, but the key difference is user intent and how the systems interact with people.
AI Overviews is a single-response summary that you’ll see pop up alongside standard search results, whereas AI Mode is more conversational, designed to facilitate in-depth exploration of different topics as a single continuous experience.
Want to join the chat? Let Ad Rank One help you do the talking.
