Landing pages work hard for your site, increasing conversion rates, improving ad relevance and simplifying campaign tracking… as long as they’re fit for purpose. We build brand credibility through bespoke landing page creation to maximise website reach. Here’s how!
Reduce cost per acquisition, address pain points and build authority. The outcome? Happier customers, a growing client base and improved profit margins.
Beat the bounce with tailored, tested and fully optimised landing pages, specifically designed to grow leads, boost conversions and drive sales.
Our creative ad department compiles highly effective web pages that capture the attention of your target market, driving them to take action, whether that’s making a purchase, signing up for an email newsletter, downloading marketing materials or something else.
Strategically crafted landing pages can work wonders for your marketing campaigns. Now’s the time to make sure that they’re doing all they can for your brand.
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Increase conversion rates, improve message match, drive return on investment and inform future ad campaigns with valuable data insights from optimising your website landing pages. Where to begin? With Ad Rank One!
A distracted or confused customer is unlikely to take action, which is why landing pages must be clear, concise and highly focused on a single goal.
Optimised landing pages will build credibility with target markets by ensuring that their needs are met quickly and effectively. Compare this to your homepage, which will likely contain multiple messages and products… the difference between the two is clear!
By featuring one headline, one unique selling point, one call to action and just one photo or video, you can cut through the noise and increase conversion rates – potentially quite significantly.
It’s also significantly easier to track and analyse results, so you can see more immediately what’s working and what’s not, since there’s only one action for people to take.
It might take a bit of testing to get your landing page exactly where you want it to be, giving your customers something they’ll respond to. Once this is done, however, you can just leave it to its own devices, safe in the knowledge that it’s working as it should.
Now’s the time to take control of your campaigns and conversions, with the Ad Rank One team making it easy, every step of the way.
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Enter your website and our team will take a proper look, then talk you through exactly what we’d do differently.
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Turn targeted traffic into qualified leads by focusing on clear calls to action and removing distractions that could be getting in the way. Improve lead quality, improve conversion rates, drive ad performance, enjoy clearer campaign analytics and build trust.
Fewer distractions, better-qualified leads.
Tailor your offers to suit specific niches, prevent wasted ad spend by sending traffic to focused pages, track visitor behaviour to measure success and enjoy better results, design custom pages for different target audiences and message match pages to ads.
Every click lands exactly where it converts.
Eliminate confusion and distraction, provide your target market with immediate answers, speed up decision-making, enjoy perfect ad matching, reduce ad costs, collect better data and higher-quality leads, and drive higher return on investment.
One page, one promise, one clear yes.
Your homepage is the hub of the website, introducing your brand or business and inviting exploration of your goods and/or services. A landing page, meanwhile, is created as part of a targeted ad campaign that concentrates on a single specific goal or action.
The hero section of your landing page should include a clear headline with a simple hook that tells people immediately what’s on offer, as well as an engaging subheading with further detail, a striking image or video and a primary call to action that can be seen without scrolling.
Other key features include no site links or navigation elsewhere, a strong value proposition, short and digestible copy, a mobile-friendly design, fast page load speed and social proof, such as testimonials, case studies, brand logos and customer reviews.
When creating a lead generation page, aim to write between 500 and 1,000 words, clearly laid out in different sections. However, also factor in what offer it is you’re focusing on and who your target market is, as longer may not necessarily be better.
As a rule of thumb, match content length to decision friction. So, if your audience doesn’t need much in the way of explanation, keep content short and above the fold. If proof, testimonials and in-depth answers are required, then content can be longer.
The biggest mistake we see with clients is not hiding value propositions or not having a clear enough call to action that instructs users on what to do.
Other mistakes to keep an eye out for include giving people too many choices or links that distract them, cluttered design, too much text, no social proof and a disconnection between your landing page copy and the ad that brought the user to your site.
Depending on the complexity of the project and whether you’re going for a custom design built from scratch, it can take anywhere from a couple of hours to three weeks to complete a landing page.
If you opt for the likes of custom animations, email marketing integration, tailored graphics and so on, turnaround times will inevitably increase. Other factors affecting the schedule include third-party app integrations, copywriting, and feedback/approval cycles.
First, your page needs to load quickly and display one single clear action, featuring a simple headline that reveals the main benefit immediately.
From there, set up paid search campaigns on platforms like Google Ads, Meta and others so you can find the right target audience. Email marketing campaigns can also prove very effective.
This is all something we can help you with here at Ad Rank One, so give us a call if you’d like to find out more.
