Capturing Page 1 and AI Citations for a Luxury Cigar Brand
Lifted a luxury cigar merchant's ecommerce revenue 42% in 90 days and put it on Page 1 and in Google's AI answers.
The result
Source: Google Search Console
- +35% Google AI citations in 90 days
- +70% Local traffic to store pages year on year
- Client
- A luxury cigar merchant
- Services
- Ecommerce SEO Technical SEO AI SEO
- Verification
- Client names are withheld under our agreements. Happy to share references and walk you through the account on a call.
Background
Despite an existing customer base, this cigar merchant had untapped potential across both their e-commerce store and physical retail locations. Over a rapid 90-day campaign, we launched a multi-faceted SEO strategy encompassing technical site updates, local SEO, and the aggressive rollout of high-intent content.
Not only did we secure top 1-5 positions for fiercely competitive terms like ‘cigars’, but we also captured a 70% year-on-year surge in local traffic to their physical store pages. By optimising for emerging search formats, we increased their AI search citations across Google and Bing by up to 51%, solidifying their authority across every touchpoint.
The challenge
Despite an existing customer base, this cigar merchant had untapped potential across both their e-commerce store and physical retail locations.
What we did
Technical site updates
Local SEO for the physical store pages
Rapid rollout of high-intent content
Optimisation for AI search citations across Google and Bing
