90% More Organic Revenue for a Prop Trading Firm
SEO across two site migrations and now PPC for a prop trading firm: organic revenue up 90%, PPC cost per lead down 23%.
The result
Source: GA4 · Results as of Sep 2026
- +60% New organic users
- -23% PPC cost per lead since taking over PPC management
- Client
- A proprietary trading firm
- Verification
- Client names are withheld under our agreements. Happy to share references and walk you through the account on a call.
Background
This client is a proprietary trading firm, and we have worked with them for a handful of years in a highly competitive sector and across multiple target countries. During that time we have also overseen two website migrations.
The SEO work is standard, done consistently: on-site optimisation, link building and ongoing content creation, which together have lifted the site’s authority to the point where it leads its space. Really broad industry phrases show it: “prop funding” has gone from unranked to position 3 and “funded trading accounts” from unranked to position 4. Organic revenue follows the same growth trend as the rankings.
Comparing the last 24 months year on year to September 2026, new organic users are up 60% and organic revenue is up 90%. In the last few months we have also taken on PPC management and have seen a strong increase across the board, with cost per lead down 23%.
The challenge
Proprietary trading is a highly competitive sector, and this client wanted to grow across multiple countries at once. Over the years we have also had to carry the site's authority through two full website migrations.
What we did
Multi-country SEO campaign built on on-site optimisation, link building and ongoing content creation
Oversaw two website migrations during the engagement
Targeted broad industry phrases such as prop funding and funded trading accounts, both now on Page 1
Took on PPC management in the last few months, cutting cost per lead by 23%
